The short version: we keep what you type into our forms so we can reply to you, we count visits to this site with our own analytics, but only if you press Accept, and we never sell your details. The longer version is below.
Last updated: 29 October 2026
This website is operated by Stacksmith ("Stacksmith", "we", "us"), a partnership established under Irish law with its principal place of business in Dublin, Ireland. The partners of Stacksmith are jointly the data controllers for any personal data collected through this site, meaning they are together responsible for it under data protection law. For anything to do with your data, you can reach us at hello@stacksmith.ie.
What you send us. If you fill in an enquiry or contact form, that's your name, business name, email address, phone number and whatever you write in the message. If you email or ring us directly, we keep that correspondence.
How you use this site. We count visits to this site with Stacksmith Analytics, the analytics we build for our clients. The next section explains exactly what it records.
Fonts. Our fonts are loaded from Google Fonts, so when a page loads, your browser makes a request to Google's servers, which sees your IP address the same way any web request does. That's covered by Google's privacy policy.
When you first visit, a banner asks whether we may count your visit. If you press Accept, a small script reports what happens on each page you view to our analytics service. If you press Reject, or don't choose, the script never loads. The script itself sets no cookies; your choice is saved in your browser so we don't ask on every page. For each page you view, it records:
To tell visits apart without cookies, our server turns your IP address and browser details into a code using a secret key. The code changes at midnight every day, so we cannot tell that you came back on another day, and it is different on every website we run. We do not store your IP address. Our hosting provider, Vercel, does record IP addresses in its own server logs, as every web host does.
The code is personal data, even though it doesn't tell us who you are. Each page view is stored with that day's code. Our dashboard shows totals, but on a page that very few people visit, a total, including the map of where mice rested, may come from one visit.
Why: we only count your visits if you agree, so the legal basis is your consent. We use it to understand how our website is used, so that we can make it clearer and more useful. We don't use it for advertising, we don't build profiles, and we don't share it with anyone outside the providers listed below.
How long: the records of each page view and each visit are deleted after 13 months. We keep running totals, such as visitors per page per day, for longer. They contain no code and can't be linked to you.
You can change your mind at any time, with Cookie settings at the bottom of every page or the button below. If you choose Reject, we stop counting straight away. If you accepted and your browser also sends a Global Privacy Control or Do Not Track signal, your visit is counted without any code at all.
Your choice is saved as one small note in this browser. Clearing your browser's data removes it, and we will ask again.
When you type a question to Octo, it is sent to our server to get an answer. Right now Octo answers from a set of prepared replies, and we don't keep what you type. If we connect Octo to an AI model, we will update this page before we do. Please don't type personal details into it.
To reply to your enquiry, to prepare a quote if you ask for one, to run any work we agree to do together, and to understand how our website is used. The legal bases are the steps needed before entering a contract with you, our legitimate interest in answering the people who get in touch, and, for counting visits, your consent.
Nobody, commercially. We never sell or rent your details. These service providers handle data for us, only on our instructions:
Some of these companies are based in the United States, so your data may be handled there. Where it is, we rely on the safeguards in those providers' data processing terms, such as the EU's standard contractual clauses. You can ask us for details.
Enquiries we keep for up to two years in case you come back to us. If you become a client, we keep records for the length of the work plus the periods Irish tax law requires, typically six years for invoices, contracts and accounting records under the Taxes Consolidation Act 1997 and Revenue's record-keeping rules. After that, it's deleted. Analytics records are deleted after 13 months, as described above.
Under the GDPR you can ask us for a copy of the data we hold on you, ask us to correct it, ask us to delete it, or object to how we're using it. Email hello@stacksmith.ie and we'll sort it, with no forms and no run-around.
For analytics, the quickest way to object is the Stop counting my visits button above. Because the daily code isn't linked to your name, we usually can't find your past visits from your name or email alone. Tell us roughly when you visited and from which device, and we'll do what we can.
If you're not happy with how we handle it, you can complain to the Data Protection Commission, Ireland's supervisory authority.
If we change how we handle data, we'll update this page and the date at the top before we do it.